Perhaps the movie, “Whatever Happened To Baby Jane?” is one of the best examples of how not to apply makeup. The legendary film tells the story of a pathological former child star (Jane, played by Bette Davis) who imprisons her wheelchair bound sister (Blanche, played by Joan Crawford) in their upstairs bedroom, after which Jane gradually descends into madness. Rock star Alice Cooper credits Davis’ Baby Jane look as inspiration for his ghoulish visage saying, “In the movie, Bette wears disgusting caked makeup smeared on her face with deep, dark eyeliner. She look horrific and creepy because she put on traditional makeup thickly and badly.”
While it worked for Alice, the Baby Jane look is probably not what most of us are going for, especially if you are on the right side of 40. If you are aiming for the more rejuvenated appearance you may want to take some advice from Yves Saint Laurent makeup artist Emilio Benedetti.
- Once a woman hits middle age, she may want to tone down your makeup and save more experimental and daring looks for special occasions. The first and most important step is ensuring the skin’s texture is primed for makeup. Be sure your skin is plumped and moisturized to give yourself the most workable surface.
- Avoid powders. Powder foundations can cake and make wrinkles and lines appear even deeper. Dewy looks reflect light off your face and bring a more healthful appearance than an ultra matte look. However, if you are deadset on a slightly matte affect, it can be achieved by lightly sweeping powder across your chin, forehead and nose.
- When it comes to color palettes, look for nudes or colors that are close to your own skin tone. Pinkish beige and golden hues can provide rosiness to make skin look younger.
- Use a light- colored blush. Go for a subtle pink shade for bright, healthy look.
- When it comes to shadows, think champagne. A blush or pink champagne will make your peepers pop without adding too much color. Try to stay away from eyeliners that smudge, as they tend to make eyes look tired. Go for liquid liner instead of kohl.
- Every woman knows the importance of good eyebrows. Benedetti advises us to channel Cara Delevingne when we are thinking brows. He reminds us that, although it may require work, the time spent maintaining structured eyebrows is never ill-spent and reminds us that thin eyebrows can add years to your appearance.
Benedetti advises abandoning the lip liner and warns against a highly defined mouth as looking too severe. A little color and a hint of gloss should do the trick. Avoid frosted, shimmery lipstick which reflects light and can make you look older. Sheer lipstick will keep your lips looking youthful and plump. Also, when applying gloss, start at the center of your lips to avoid feathering.
Let us know what you think! Is toning down the way to go? We love to hear from you!