If you’re someone who buys and/or chooses the wine for your business, then you’ll likely be interested in learning more about the London Wine Fair. It takes place May 3 – 5, 2016, at Olympia London in West Kensington, London, England. It is a trade only event and you must be 18+ to enter, so if you happen to fit in that category and you’re debating whether or not you should go, the following are some reasons why attending could be well worth it.
The Event is Free to Visit
No, you’re not reading that incorrectly. One of the best wine trade events is free to visit, so all you have to do is just consider travel and accommodations. That’s a pretty big plus considering how expensive some events could be, especially if you’re thinking of sending more than one person.
It’s a Great Chance to Network
Let’s be serious; when you go to certain events, there’s usually not a substantial amount of people there and there’s only so many you can meet in a small crowd. That’s not necessarily a bad thing at all, but it can be limiting to those who want to meet a lot of people. Considering it’s expected that there are going to be around 18,000 in attendance at the London Wine Fair, there’s a pretty good chance that you’re going to be able to do a huge amount of networking. It’s your opportunity to meet people from all over the world that you might otherwise may never have met.
You Can Find Some Incredible New Wines
So just how high are your chances that you’re going to fall in love with some new wines while you’re at the event? Let’s put it into perspective. There are expected to be around 700 exhibitors in attendance at the London Wine Fair this year and it’s anticipated that they’ll be bringing 13,000 wines. That’s a lot of wine to get to know and it’s very likely you’ll connect to quite a few of them.
You Can Advertise Your Own Business
You have to give people a reason to want to get to know more about your business, and it’s not always about the products or services you’re offering. Look at it this way; if you attend an event and you’re hiding in a corner, don’t say anything, or you’re rude, how much are people really going to want to learn more about the business? When you’re kind, personable, approachable, and you interact with those around you, it’s a reflection of the business itself, and what better chance to get the word out about your business than in the midst of thousands of people at the London Wine Fair.
It’s an Entire Weekend Devoted to What You Love
Sure you could surround yourself with wine at home, but it’s nowhere near the same experience you’re going to have at the London Wine Fair. It’s thousands of incredible people in your industry, fabulous wines, and – depending on where you live – a completely different environment. Yes, it’s a working trip, but it’s one that’s certainly going to be a great time.
The aforementioned are just some of the reasons why you should consider attending the London Wine Fair if you’re in the industry, but frankly I could just keep going. Check it out for yourself and see if it’s right for you.